What’s the Deal with Love Beauty and Planet Anyway?
Love Beauty and Planet showed up around 2018 as Unilever’s way of saying “hey, we get it—you want stuff that works AND doesn’t destroy the environment.” Pretty straightforward concept, but surprisingly rare in the beauty aisle back then.
They’ve got the usual suspects—shampoos, conditioners, body wash. But also lotions, deodorants, even hair styling stuff. The whole thing that got me interested wasn’t just what’s in the bottle. It’s how they’re thinking about everything from start to finish, which sounds super corporate, but stick with me here.
The Ingredients Thing
They use ingredients I’d heard of before:
- Coconut oil that actually moisturizes instead of just sitting on your hair
- Murumuru butter (sounds fancy, works great for smoothing)
- Argan oil because Morocco figured something out centuries ago
- Rose extracts that don’t make you smell like your grandmother’s bathroom
- Tea tree oil when your scalp needs intervention
- Shea butter for when everything feels dry and angry
The Sustainability Stuff That Actually Seems Real
Every single brand claims they’re sustainable now. My toothpaste is probably sustainable. My socks claim they’re eco-friendly. It’s exhausting.
But Love Beauty and Planet does some things that feel less like marketing fluff. The bottles? Made from 100% recycled plastic—well, except the caps and labels, they’re upfront about that. And you can recycle them again after, which is the whole circular economy thing everyone talks about.
They also offset their carbon footprint from making and shipping everything. Tree planting, renewable energy, the works. Is it solving climate change? No. But it’s more effort than the brand next to it on the shelf.
The water thing is actually kind of clever. They engineered their conditioners to rinse out faster. Sounds small, but think about millions of people spending 30 seconds less in the shower because the conditioner actually washes out. That adds up to a lot of water saved. I checked—my showers actually are shorter now.
The Different Collections
Coconut Water & Mimosa Flower
This is my ride-or-die. The Love Beauty and Planet coconut water line smells exactly like you want a tropical vacation to smell—beachy without smelling like sunscreen. It’s made for fine hair that needs some life pumped into it, and yeah, it works. My hair doesn’t feel like straw after, which some volumizing shampoos absolutely do to me.
Argan Oil & Lavender
My roommate swears by this one. Her hair’s super dry from years of bleaching, and this collection brings it back to life. The lavender smell is relaxing without being that fake “spa” scent. She literally uses it every Sunday and calls it therapy.
Murumuru Butter & Rose
Got color-treated hair? This one’s your friend. The murumuru butter is rich but doesn’t make your hair feel heavy or greasy. Helps your color stick around longer too, which means fewer trips to the salon. The rose scent is actually sophisticated—not like those roses in a can that smell synthetic.
Tea Tree Oil & Vetiver
When summer hits and everything feels gross and oily, I switch to this. Tea tree naturally clarifies without being harsh, and vetiver smells earthy and fresh. It’s like hitting the reset button on your scalp.
Shea Butter & Sandalwood
Frizzy hair people, listen up. This smooth and serene line is designed for you. Shea butter tames everything without making you look like you haven’t washed your hair in three days. Sandalwood smells warm and cozy—perfect for fall and winter.
What It’s Actually Like Using This Stuff Every Day
I’ve been using Love Beauty and Planet for about eight months now. Rotating between collections based on what my hair’s doing. And honestly? It’s good. Really good for the price point.
I’m not going to sit here and tell you it’s better than $40 salon shampoo, because that’d be lying. But for what you pay at the drugstore? It’s punching way above its weight class. My hair feels clean, looks healthy, and I actually get excited about shower time because the scents are that nice.
The bottles last longer than you’d think too. You don’t need to dump half the bottle on your head—a little goes further than some other brands I’ve tried.
How Does It Stack Up Against Other Brands?
Put Love Beauty and Planet next to other eco-conscious drugstore options, and it holds its own. Price is competitive, and you can actually find it everywhere—Target, Walmart, CVS, your grocery store. That matters when you’re completely out and can’t wait for shipping.
Compared to OGX or Herbal Essences, you’re paying maybe a dollar or two more. But the sustainability credentials are stronger, so that’s the trade-off.
Against the fancy natural brands that cost $25 a bottle? Love Beauty and Planet gives you a middle ground. Good ingredients, good ethics, won’t drain your bank account.
Matching It to Your Hair Situation
Fine or oily hair: Go with coconut water or tea tree. They clean thoroughly without turning your hair into a limp mess.
Dry or damaged hair: Argan oil and murumuru butter collections are calling your name. Add their hair masks weekly for extra help.
Color-treated hair: Stick with murumuru butter and rose. Gentler formula, helps your expensive color job last longer.
Normal hair: Pick whatever scent makes you happy. Rotate collections when the seasons change and your hair acts different.
Don’t Sleep on the Body Stuff
Yeah, Love Beauty and Planet is known for hair care, but their body products deserve attention too. The murumuru butter and rose body wash feels fancy—like something from a spa, not a plastic bottle from Target.
The body lotions absorb fast. No weird sticky film that some eco-friendly lotions leave behind. Just soft skin that doesn’t feel coated.
Their deodorants actually work, which shocked me. I’d given up on natural deodorants after some unfortunate experiments in college. The coconut water scent keeps me fresh through a normal day. Wouldn’t trust it for hot yoga or anything intense, but for regular life? Does the job.
Where to Get It and What You’ll Pay
Love Beauty and Planet is everywhere now. Target usually has the best selection. They run sales pretty often—I’ve grabbed bottles for $6-7 instead of the usual $8-9. Amazon has them if you’re into auto-delivery or just hate leaving your house.
Go for the bigger bottles (around 13.5 oz). Better value than those tiny travel sizes. And watch for the buy-two-get-one deals at drugstores—that’s when I stock up on backups of my favorites.
My Actual Honest Opinion After All These Months
After living with Love Beauty and Planet products for the better part of a year, I’m genuinely a fan. They found this sweet spot between working well, not costing a fortune, and not making me feel guilty about my consumer choices.
Perfect? Nah. Nothing is. Will it fix severely damaged hair overnight? Absolutely not. But it’s a solid brand that does what it promises without making you choose between good results and good values.
The fact that I can grab this stuff during my normal Target run, pay a normal price, and actually feel okay about buying it? That’s the win right there. It’s beauty products for regular people who care about more than just looking good—we want our choices to mean something too.
If you’ve been eyeing these bottles, just grab a small one in whatever scent speaks to you. That’s literally how I started, and now half my shower is Love Beauty and Planet products. Sometimes the impulse buys turn out to be the good decisions.